KAKE Content Creation x Social Media
When it comes to social media the numbers don't lie.
Instagram is the leading network for creating and sharing original content. As of 2017, Instagram alone has 700 million monthly active users; more than double the monthly active users of Twitter. Social media truly has the power to get the attention of any target audience.
So, how does a company distinguish themselves on such active platforms? Content. Whether you're posting daily or every few days, KAKE is here to tell your brand's unique story.
We love creating content : Our Key Focus
KAKE content creation strategy
When creating content we're always focusing on the following :
- Demographics - 59% of 18-29 year olds use Instagram, followed by 33% of 30-49 year olds, making these two groups our primary focus
- Shot lists - consciously shooting thoughtful and aesthetically appealing imagery such as : Studio Shots (flay lays, featured products, food design photos, social holidays) and Lifestyle Shots (outfit of the day, environmental, social trends)
- Art Direction - our goal is always to tell a cohesive brand story. By carefully crafting every image posted on our client's feed, we continue to tell a consistent story. We specialize in : still images, .GIFS, short promo videos and more.
Less than a year in, Instagram Stories have overtaken SnapChat Stories with more than 250 million active daily users. With this in mind, KAKE works to maintain an active audience by posting scheduled Instagram feed content with additional behind-the-scenes Instagram Story content.
the human element
Highlighting the customer is a top priority here at KAKE. Reports find that posts that include faces receive up to 38% more likes than those without. We strive to find the perfect balance between stand alone product shots, and those with customers in frame.