Case study | Rich America

KAKE was hired by Chicago-based record label Rich America to designed the brand identity for the company and their signed artists. The label needed a logo, business card design, letter head, envelops, and a website. 


Logo Design

Rich America needed a simple but easily identifiable logo that called out the label's name, location and founding year in a refined color palette. KAKE designed three versions of the logo : 

  1. Full name 
  2. Abbreviated watermark
  3. Detailed logo
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Typography

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Color Palette

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Merchandise

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