Case study | Rich America
KAKE was hired by Chicago-based record label Rich America to designed the brand identity for the company and their signed artists. The label needed a logo, business card design, letter head, envelops, and a website.
Rich America needed a simple but easily identifiable logo that called out the label's name, location and founding year in a refined color palette. KAKE designed three versions of the logo :
- Full name
- Abbreviated watermark
- Detailed logo