case study | rios addison

KAKE worked closely with Addison fine dining restaurant Rio's Addison to update their website. Since updating the website, KAKE has worked with the restaurant owners to create new menus, promotional graphics, and manage their social media accounts. 


Logo Design

KAKE revamped the Rio's Addison logo, abstracting the notable "R" from the original logo, using it as the main mark. KAKE also updated the bottom text to include the restaurant's location. Rio's has three main marks: 

  1. the abstracted "R"
  2. the entire name written out
  3. combining the two elements
Original Logo

Original Logo

Revamped Logo

Revamped Logo


Typography

BrandGuidelines-03.png

Color Palette

BrandGuidelines-04.png

Business Card & Comment Card Design

After updating the logo, KAKE designed new print material for Rio's Addison including business cards and comment cards. The business and comment cards utilize the new text version of the logo in the restaurant's staple colors, red, white, and gray. 

business card - front

business card - back

comment card - front

comment card - back


Menu Design

Since the logo and website revamp, KAKE has focused on the many community events hosted at Rio's Addison. KAKE designs flyers and event menus for the restaurant utilizing the new font and color palate.  

event menu - (click for details)


Promotional Video

KAKE shot and edited the Rio's Addison promotional video. The video is used to promote the restaurant's physical location and can be found on their website. Check it out below. 


Social Media Content

In addition to print content, KAKE designed the digital content for Rio's Addison. Below are examples of social media graphics promoting specials at the restaurants physical location. 

social media graphic - used on Facebook, Instagram, Twitter

social media graphic- used for email blast


Content Creation

KAKE continues to manage the Rio's Addison social media accounts including : Facebook, Instagram, and Twitter. KAKE plans, creates and schedules content for the restaurant, highlighting weekly events, new menu items, and specials. 


Follow Rio's Addison on social media : Facebook | Instagram | Twitter