KAKE Guide to Color Modes

Having a basic understanding of color modes is crucial in digital and print design. A basic breakdown of color theory comes down to knowing the fundamental differences between RGB and CYMK color models, and when to use them.

RBG, or simply red-green-blue, is a three (3) color additive color mode, and used for anything light based, like for TVs and computer monitors. 

CYMK, or cyan-magenta-yellow-black, is a four (4) color subtractive color process, typically reserved for print design. All colors used in this mode are a combination of cyan, magenta, yellow and black. 

Since of course the KAKE digital design team are visual thinkers, we took some time and created a simple visual breakdown of the two models. Enjoy!


KAKE Chicago digital marketing is located in the
vibrant Pilsen neighborhood. Come visit us at

2150 S. Canalport Ave, 
Chicago IL 60608

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