Instagram is the leading network for creating and sharing content. As of 2017 Instagram has over 700 million monthly active users; more than double the monthly active users of Twitter. Instagram truly has the power to get the attention of any target audience.
So, how does a company distinguish themselves on such an active platform? Content.
So whether you’re posting daily or every few days, KAKE creates content that powers your brand's story.
Our Focus When Creating Instagram Content -
D E M O G R A P H I C S
59% of 18-29 year olds use Instagram, followed by 33% of 30-49 year olds, making these age groups the platform’s primary users. When writing our content strategy, we focus on these two groups exclusively.
B U S I N E S S F O C U S E D
Businesses small and large have a lot to gain from an active social strategy. 80% of Instagram users follow at least one business; that being said, we create content that cross promotes physical locations, digital platforms and products.
I N S T A G R A M S T O R I E S
Less than a year in, Instagram Stories have overtaken Snapchat Stories with more than 250 million active daily users. We engage our audience by posting scheduled Instagram feed content for our clients, along with additional Instagram Story content.
L O C A T I O N
Posts that include a location tag get 79% more engagement than posts without. With this in mind, we focus heavily on geo-tagging a physical location in every post.
F E A T U R E D P R O D U C T S
We strive to find the perfect balance between featured product shots and classic lifestyle content. The imagery we create showcases our client's products in a creative way that gets customers excited about their brand.
T H E H U M A N E L E M E N T
We always try to include a human element when photographing content for our clients. Reports find that images with faces receive up to 38% more likes than those without. Our content calendars feature a balance between stand alone product shots and those with customers in frame.