The Facebook pixel is a piece of code for your website that allows you to measure,optimize, and build audiences for your ad campaigns.
Read through the list of concepts below, essential to the Facebook pixel.
- Facebook Pixel : Pixel is a tiny piece of code that registers actions that happen on your website. It monitors the actions users take on a website to help measure and deliver ads more effectively
- Ad Impression : Whenever someone sees your ad
- Conversion : An event that occurs whenever someone does whatever your ad encourages them to do, example - buy a product, sign up for a mailing list, RSVP to an event
- Event : Anything that happens on your website, online store, or content management system. The Facebook Pixel measures events such as - Page Visits, Purchases, Registrations
- Attribution Window : A limited time frame where an ad drove a desired action
What does the Facebook pixel do?
You can create a pixel, and connect it to your website, to:
- Make sure your ads are shown to the right people, on the right devices, at the right moment: Facebook deliver ads to the people most likely to take the action you want them to take.
- Build effective advertising audiences: Custom Audiences can display your ads to people based on how they've already interacted with your website. Lookalike Audiences target ad delivery to brand-new people based on their similarity to established visitors and customers.
- Measure cross-device conversions: See how customers move between devices while engaging with your content — and determine what devices they are most likely to convert on.
- Additional advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery; and metrics such as cost per lead or cost per conversion.
The Facebook Pixel can enable powerful and cost-saving adjustments to ad delivery — such as only targeting campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts. Pixel can also help you follow customer actions across multiple devices.