kake chicago digital marketing + content creation

Days of Eid

CASE STUDY | days of eid

KAKE worked with Islamic home decor brand Days of Eid. The project included developing a more user-friendly website, Islamic inspired color palate, corresponding logos for print, web, and social media use; along with branding materials such as business cards and monthly photos and video for social media. 


Logos & Watermark Design

The Days of Eid's logo was redesigned to improve legibility and scalability between different print and digital platforms. KAKE designed a new logo with three variation : horizontal for the website, square for social media, and a favicon.


Typography

Days of Eid uses a combination of serif and script fonts. On the website and digital materials, PT Serif Bold is used for headings, while PT Serif is used for body text, and PT Serif Italic is for captions. 

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Color Palette

Days of Eid uses a warm Islamic inspired color palate. Tones of the sea foam green and sand hues dominate the brand's print and digital designs. 

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Business Card Design

Days of Eid needed a simple business card for an upcoming trade show. We designed a card that incorporated their feminine-blush tone color palate and their serif + script typographic style. For the front of the card we included staged images of the different products.

business card - front (click for details)


Website Design

KAKE redesigned the Days of Eid website using Shopify. Updates included a new color palate and type-styles, and new staged featured photos throughout the site's homepage and product pages.  


Product Photography 

KAKE photographed the staged product shots for Days of Eid's e-commerce website. We used a simple white gradient background to add depth to each of the photos. 


Videography

KAKE wrote, filmed and produced the official 'About the Company' video for Days of Eid. Shot on location with the client, post production, KAKE was in charge of distributing the video digitally.


Social Media Content

In addition to print content, KAKE designed the digital assets for Middleterranean. Below are examples of social media profile images, banner images, and promotional graphics.

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Home Decor Photography

KAKE manages and curates all of Days of Eid's photographic and video content. Combining overhead, staged and location images, KAKE creates a warm and inviting visual aesthetic. 


Content Creation 

KAKE continues to manage the Days of Eid social media accounts including : Facebook, Instagram, Google+, Pinterest and Youtube. KAKE plans, creates and schedules content for the Islamic home decor brand, highlighting the products through photos and videos.


Follow Days of Eid on social media : Facebook | Instagram | Pinterest | Google+ | YouTube