Middleterranean has been open for more than 6 years
Middleterranean proved its stand alone concept, and is taking the steps to open a second location
Middleterranean has continued to be profitable year after year
Showing growth and expansion
In continuing to differentiate Middleterranean Kitchen, we work with them to design new marketing materials, and stage and photograph restaurant highlights such as new specials to keep the branding and marketing current across all social media platforms and their website.
Building a strong legal brand
By creating a unique and recognizable brand, Ramadan & Associates was able to establish itself as a leader in their field, and build trust with potential clients
Another important consideration was the firm's logo. The logo was simple and easy to read, we paired it with a bold sans serif font to reinforce the firm's sense of authority.
Next, we made sure the law firm's branding was consistent across all channels. From website to business cards, we created branded banner graphics and planned monthly firm photoshoots to share across all social platforms.
By taking the time to create a cohesive brand identity, we were able to connect with potential clients and build trust and brand recognition within their target audience.
Designing the Firm's Brand Identity
Creating a brand identity for a Ramadan & Associates was our first step in the branding process. Law firms are often seen as a traditional, clinical industry. Our focus was to create a brand identity that is both professional and approachable. One key element is choosing the right color palette.
In our exploratory research, we found that most law firms are often associated with darker tones and stock imagery. We knew that adding a pop of color would help to set the firm apart from their competition.
Ramadan & Associates
Law firm branding + Social media marketing
It's no secret that law firms are generally resistant to embracing social media and social media marketing. After all, law is a traditional industry, and many firms are reluctant to change their tried-and-true marketing methods. The truth is, social media can be a powerful tool for law firms. When done properly, social media can help law firms connect with potential clients, build relationships, and even generate leads. That's why when Ramadan and Associates began researching ways to differentiate their newly created firm, they came to KAKE.
Personal Injury Website Funnel
Law Firm Websites Designed for Client Conversions
A website is often the first point of contact between a law firm and a potential client.
When it came time to design the firm's website, we prioritized prominently displayed contact forms on the site's homepage.
We created custom landing pages for the firm, focused on their prospective client's particular pain points. These pages were specific to each area of practice and the geographic areas they serve. We designed these pages to have multiple opportunities for site visitors to contact the firm for assistance.
Business Law Website
Why start a law firm podcast?
After years of studying analytics across social platforms, we knew that the best engagement came from content that focused on the firm’s clients or partner experiences. We began to explore additional ways to expand upon our in-bound marketing efforts with story-telling.
Starting a podcast for the law firm was the logical next step. In addition to naming and branding the podcast, we began to research our target audience. We interviewed and analyzed the current customer base, conducted market research on existing legal podcasts, while looking at similar markets to see where they were focusing their efforts, and created target listener personas.
Our approach was to cross promote with podcast guests, who were typically the firm's previous clients and peers. Doing this allowed us expand our reach by leveraging their audiences. Each episode focused on a new business or legal-related issue with a current or previous client. The podcast provided a way to organically give a voice to the legal challenges business owners face, while marketing the firm as a resource.
Content that tells a story
Creating sharable content
In a market as competitive as the legal industry, order to get Ramadan & Associates noticed by an emerging digital audience we turned to social media in the early aughts of Instagram and Facebook marketing.
In 2013 Ramadan & Associates was one of the few law firms in Chicago actively posting on social media. We started by creating a keyword-focused posting strategy. By researching popular industry-related search content, we would produce shareable infographics, photos and videos created specifically for social media.
We'd post colorful branded images on Instagram with corresponding blog and longer vlog links tagged in the firm's bio so viewers could click for more information. The posts were both niche to their target audience, and worked to tell wider brand story.
With social media algorithms constantly changing, we honed in on our social media strategy to focus on clearly defined content pillars. The brand message reinforced that Ramadan & Associates was not like the traditional stereotypes of law firm's past. We highlighted the back story of the firm's principal attorney, the stories of the client's he represents, and navigating the issues business owners face in Chicago.