ARK
Real Estate
Branding
Web design
Marketing
Chicago
2023
ARK is a Chicago-based real estate law firm specializing in real estate closings across Illinois and other reciprocal states. Their expertise in seamless transactions, escrow services, and technology-driven solutions sets them apart in the industry.


Summary
Overview
KAKE was hired to elevate ARK Laws’ brand and digital presence. We designed a professional, user-friendly website, created blog content, managed social media, and developed marketing assets for local and national campaigns. Our work highlighted the firm’s leadership in real estate law while reinforcing their commitment to client service and community engagement.
Challenge
The firm needed a strong digital presence to differentiate itself in a competitive market and effectively communicate its expertise in real estate closings, escrow services, and legal innovation. Additionally, they sought to strengthen their local engagement through community events.
Solution
KAKE implemented a targeted branding strategy to position ARK Laws as a trusted partner for real estate professionals. Instead of marketing directly to homeowners, the firm focused on reaching real estate agents and industry peers who handle transactions regularly. We designed a polished website, developed insightful blog content, and managed social media to engage this audience effectively. Additionally, we created compelling advertising materials tailored to real estate professionals and promoted the firm’s community events to strengthen industry relationships. As a result, ARK Laws increased brand awareness, solidified its reputation, and expanded its reach within the real estate industry.
Challenge
Solutions