DRAMA
Commerce
Merch design
Web design
Marketing
Chicago
2024
DRAMA is a dance-electronic duo known for their unique blend of R&B and electronic music. With a global fanbase, they needed a website that effectively showcased their upcoming tour dates, new music releases, and merch. KAKE was hired to redesign their website, ensuring a seamless user experience while enhancing engagement with fans.


Summary
Overview
We revamped DRAMA’s website to create a more dynamic and user-friendly platform focused on tour dates, music releases, and merchandise. The redesign streamlined navigation, allowing fans to quickly access tickets, discover new music, and shop for exclusive merch. By integrating visually compelling design elements, we ensured that the website reflected DRAMA’s signature aesthetic while providing an efficient and engaging experience.
Challenge
The main challenge was balancing multiple functions—promoting shows, selling merch, and showcasing music—without overwhelming users. A key focus was highlighting e-commerce items with strong imagery to enhance the shopping experience.
Solution
We designed a custom website with four main sections to enhance user experience and highlight key content. The homepage opens with a full-screen image slider showcasing new releases and videos, along with a merch section to feature specific products and a hover-based one-click add-to-cart option. The tour section displays three upcoming shows with a link to view all dates. The dedicated tour page lists all announced shows and includes a sign-up form for the email list.
For e-commerce, we designed a series of merch pages: one for new arrivals, one for all products, and individual product pages, each with quick add-to-cart functionality, hover previews for alternate images, custom size guides, as well as international versions of the shopping pages.
The music menu includes a dropdown with direct links to Spotify and Apple Music, making it easy for fans to access the band's catalog.
Challenge
Solutions