Heritage
Hospitality
Web design
Menu design
Chicago
2018
Heritage Restaurant Caviar Bar, a champagne and caviar bar in Humboldt Park, Chicago. KAKE designed the restaurant’s menu, business cards, and website, creating a cohesive brand identity that reflects its upscale atmosphere. Our work helped enhance the restaurant's visual appeal and online presence.


Summary
Overview
KAKE took over the branding and design of Heritage Restaurant Caviar Bar, completing the logo, business cards, and menu assets. Inspired by the Chicago flag, we developed a muted color palette, and drew typographic influence from turn-of-the-century vintage letterpress designs and caviar tins. The website was designed with a focus on customer engagement, providing easy access to their constantly changing menu, specials, and events. With an emphasis on usability, the site allows staff to update content effortlessly, ensuring it remains current and reflective of the restaurant’s changing menus.
Challenge
The goal was to bring an elevated culinary experience to a broader audience by offering various price points for caviar and creating a welcoming atmosphere. Additionally, the menu needed to be legible, easily customizable, and capable of accommodating frequent changes to reflect the restaurant’s rotating offerings.
Solution
The branding featured subtle nods to Chicago through muted red, white, and blue tones, paired with a versatile typeface offering a wide range of weights to ensure design consistency across all materials. The user-friendly website allows customers to effortlessly explore the menu, make reservations, and stay updated on events and specials, while also enabling staff to efficiently manage and update content.
Challenge
Solutions