Makeup by Mirella

Summary

Overview
KAKE partnered with Makeup by Mirella, a Chicago-based professional makeup artist and makeup brand, to redesign her company website and create a dedicated landing page for her online store. The project aimed to elevate Mirella’s brand presence, showcase her expertise, and provide a seamless shopping experience for her branded products.

Challenge
The project involved taking over a website redesign from a previous team that had struggled to capture Mirella’s vision. The main challenge was translating her brand strategy and creative direction into a cohesive, visually appealing digital experience that reflected her professional identity while driving online sales.

Solution
KAKE established a clear brand strategy and creative direction to guide the design process. We redesigned the website with a modern, user-friendly layout and crafted a dedicated online store landing page optimized for conversions. Visual elements, typography, and color palettes were aligned with Mirella’s brand identity to create a polished, cohesive experience. By following a structured design plan, we completed the project efficiently, delivering a website that truly reflects Mirella’s professional image and supports her business goals.