ONE98

Summary

Overview
KAKE is working with ONE98 to develop a cohesive brand identity, which includes designing the logo, business cards, and a website (currently in progress). We are also working on in-studio signage and creating visuals adaptable for future franchise locations. The goal is to build a brand that embodies health, wellness, and community, while ensuring it can be easily scaled as ONE98 expands into a larger network of fitness centers.

Challenge
ONE98's challenge is to differentiate itself in a competitive fitness industry while staying true to its mission of inclusivity, community, and wellness. Additionally, creating a flexible brand identity that can easily scale for future franchises while maintaining consistency across various locations poses a unique design challenge.

Solution
Our design solution focuses on creating a strong, versatile brand identity that captures ONE98's values of growth and community. The brand elements—such as the logo, business cards, and website—are designed with scalability in mind, ensuring they can be easily adapted for future franchises. We are also crafting signage and visual materials for the studio that will maintain a cohesive aesthetic across all locations, making it easy for ONE98 to expand while preserving its brand identity.