Regent

Summary

Overview
KAKE partnered with Regent Shades & Drapes to craft a distinctive brand identity that builds recognition, credibility, and trust among their core audience. The goal: position Regent as the go-to source for custom window treatments by blending its rich legacy with a refreshed, modern perspective.

Challenge
With more than 84 years in business, Regent has earned a reputation for design expertise and personalized service—delivering refined, made-to-measure solutions. Now under new ownership, the brand is entering a new chapter, one that honors its legacy while elevating the customer experience for a new generation of discerning clients. Our engagement began with developing a comprehensive brand strategy and a revitalized visual identity.

Solution
Regent brings a level of craftsmanship and expertise that mass-market retailers can’t replicate. We worked closely with the new leadership to embrace the brand’s heritage and reestablish it as a legacy name in the industry. Through competitive analysis, we identified key opportunities for Regent to differentiate itself by:
-Building a stronger visual identity
-Telling an authentic brand story
-Positioning itself as a trusted resource
-Deepening engagement with the local community

The refreshed brand identity draws on timeless design cues—classic typography, rich textures, and a sophisticated color palette—paired with storytelling that reflects Regent’s long-standing values and history.

Results - The result is a brand experience that evokes nostalgia and trust, while confidently standing apart as a timeless anchor in a fast-moving, trend-driven market.