Rio's

Summary

Overview
KAKE created a digital and visual design system for the Addison restaurant, including a website, menu, and promotional materials aimed at boosting reservations, increasing online orders, and showcasing unique offerings and events. Our design highlighted the restaurant’s use of high-quality ingredients and regional South American recipes, while clearly distinguishing the Addison location from the original Chicago establishment.

Challenge
Despite sharing a similar name and logo, the main design challenges were differentiating the Addison location from the original Chicago restaurant, and attracting local diners in an area with a small South American population. The goal was to reach new customers while retaining loyal ones.

Solution
To distinguish the Addison location from the Chicago restaurant and drive more business, we focused on showcasing their unique menu items. We scheduled regular food and interior photo shoots to provide fresh content for social media, linking all posts back to their website. Customers can easily place orders through the custom booking platform or make reservations via the integrated system. We ensured design consistency across print, web, and social media by using a cohesive color palette, typography, and a consistent photo backdrop. This approach created a welcoming visual identity that highlights the restaurant’s high-quality, traditional meets fusion South American cuisine.