The Facebook pixel is a piece of code for your website that allows you to measure,optimize, and build audiences for your ad campaigns.
Read through the list of concepts below, essential to the Facebook pixel.
Fundamental Terms
- Facebook Pixel : Pixel is a tiny piece of code that registers actions that happen on your website. It monitors the actions users take on a website to help measure and deliver ads more effectively
- Ad Impression : Whenever someone sees your ad
- Conversion : An event that occurs whenever someone does whatever your ad encourages them to do, example - buy a product, sign up for a mailing list, RSVP to an event
- Event : Anything that happens on your website, online store, or content management system. The Facebook Pixel measures events such as - Page Visits, Purchases, Registrations
- Attribution Window : A limited time frame where an ad drove a desired action
What does the Facebook pixel do?
You can create a pixel, and connect it to your website, to:
- Make sure your ads are shown to the right people, on the right devices, at the right moment: Facebook deliver ads to the people most likely to take the action you want them to take.
- Build effective advertising audiences: Custom Audiences can display your ads to people based on how they've already interacted with your website. Lookalike Audiences target ad delivery to brand-new people based on their similarity to established visitors and customers.
- Measure cross-device conversions: See how customers move between devices while engaging with your content — and determine what devices they are most likely to convert on.
- Additional advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery; and metrics such as cost per lead or cost per conversion.
The Facebook Pixel can enable powerful and cost-saving adjustments to ad delivery — such as only targeting campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts. Pixel can also help you follow customer actions across multiple devices.
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